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IPDAL brings together embassies and tourism professionals

Updated: Nov 30, 2020

On January 15th, the workshop “Promoting Latin American destinations in Portugal” took place in the auditorium of BTL – Lisbon Tourism Fair, with the presence of Bernardo Trindade, Secretary of State for Tourism; António Menezes, CEO of SATA; Paula Canada, from TAP; José Minguez, from Air Europa; Luís Araújo, Administrator of the Pestana Group; Jorge Rebelo de Almeida, President of the Vila Galé Group and Miguel Carvalho Marques, CEO of Record Trips. Ambassadors from all Latin American embassies in Portugal were present at this event, represented at the “highest level”.

The objective of this joint initiative by IPDAL (Institute for the Promotion and Development of Latin America) and Jornal Publituris, is to help tourism delegations, embassies and professionals in the sector to promote tourist destinations in Latin America, in Portugal.

Jorge Rebelo de Almeida, President of the Vila Galé Group, states that “tourism enables personal growth in the countries where it operates, having a direct connection with all economic sectors”. Paula Canada, from TAP, also highlights that “it is important that Latin American countries invest more in tourism, only then can direct flights be justified”.

In addition to the importance of air routes, Luis Araújo, from Grupo Pestana, defends these countries’ constant commitment to accessibility, “a condition of access for effective promotion”.

At the end of the workshop, the Secretary of State for Tourism highlighted that “the Government looks at the bilateral relationship with Latin American countries with interest. Investments in each of these countries result from the relationship of trust that we were able to establish.”

Regarding the close collaboration with IPDAL, he added that “this institute helps the relationship between Portugal and Latin America, this is a partnership that must continue, particularly because we want to grow our export activity”.